International and Bilingual Schools China Programme

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13:00
Chairperson’s Opening Remarks

John Todd, Director of Education, Huntington Education


CHINA & GREATER BAY AREA MARKET


13:10
China & its Greater Bay Area – How Demand and Supply is Changing

  • China market snapshot
  • Post COVID-19 investment trends
  • New school entry to China and projections
  • GBA market scenarios and commercial outlook

Sam Fraser, Head of Asia Research, ISC Research

13:40
CHINA IN THE GLOBAL FRONT:
Contesting Globalization & Rethinking International-Regional Collaborations

  • China’s national education agenda and what it means for international curriculum and schools market development from short- and long-term perspectives
  • Meeting two goals in on go – International education that meets China education system requirements
  • Key learnings for international schools’ operators in China and for the new entrants
  • China’s approach to managing international education development: Belt & Road Initiative

Prof. Joshua Ka Ho Mok, Vice President & Dean of School of Graduate Studies, Lam Man Tsan Chair Professor of Comparative Policy, Lingnan University, Hong Kong

14:10
SCHOOL LEADERSHIP THINK-TANK:
Growth, Governance & Sustainable Development of China’s International & Bilingual Schools Market

  • Development opportunities & demand drivers in GBA and lower-tier cities
  • Education policy & legislation impacting international schools – Lottery-based private school admission
  • Fees structure & operations – how it has worked for home-based, hybrid-learning models
  • Future development trends in China’s international schools’ market – Macro environment factors & various education market segments

Moderator:
Howard Stribbell, School Supervisor, The International School of Macao, Co-Founder, International Education Solutions (IES), China

Panelists:
Colby Hazouri, Vice President & Chief Academic Officer, Blue Valley Education Group, Guangzhou, China
Howard Tuckett, Founding Headmaster, Wycombe Abbey School Hong Kong
John Todd
, Director of Education, Huntington Education

15:00
Online Networking & Stretch Break


SUSTAINING THE COMMERCIAL GROWTH 


15:30
Against all Odds: The Case of Opening the First International Campus Successfully Amidst COVID-19

  • Case study of creating a new school partnership in the face of a global pandemic
  • Snapshot on collaborative venture between Fettes College and Bright Scholar
  • Challenges and successes opening Fettes College GZ amidst COVID-19
  • Integrating the Chinese curriculum with elements of international teaching and learning
  • Strategies in place to enable an effective distance learning strategy

Marco Longmore, Head of College, Fettes College Guangzhou

16:00
CREATING A BRAND-NEW SCHOOL:
Establishing a Balance between International Standards and Local Students’ Needs

  • The joy of establishing and designing a brand new school
  • Constructing our curriculum at Wycombe Abbey School Hong Kong
  • Our experience of achieving the optimum Chinese language curriculum provision
  • Designing a balanced curriculum.
  • Preparing Hong Kong pupils for entry to UK Independent Schools

Howard Tuckett, Founding Headmaster, Wycombe Abbey School Hong Kong

16:30
CASE STUDY:
Arti School’s Experience Tackling the Lottery System for Student Admissions

  • Challenges related to the lottery-based enrolment system
  • Strategic thinking behind
  • How it differs from previous operating models in K-12 education
  • Process of building brand reputation & a strong student foundation
  • Honing marketing strategy for a competitive edge

Colby Hazouri, Vice President & Chief Academic Officer, Blue Valley Education Group, Guangzhou, China

17:00
Reputation Reimagined: How Innovative Engagement and International Collaboration will Drive Growth Post-COVID

  • A global perspective on brand & reputation management during Covid
  • KPIs to measure, track and value your school’s reputation
  • Building international partnerships to share and grow reputation
  • Delivering innovative events to drive awareness among prospective students/parents

Nicholas Daniels, Programme Development Coordinator, BEO World, United Kingdom

17:30
How Should Schools Innovate Best Possible Education Delivery on Budget – A Discussion on Curriculum, Technology, Benchmarking Global Experiences & Measuring ROI

  • Need to rethink & restructure school systems amidst 21st century stressors
  • Juggling between local and global priorities
  • Steps taken by schools to build learner capacities & meet the aforementioned challenges
  • Resolve existing tensions between traditional classroom assessment & creativity

Bob Darwish, Director General, Alcanta International College, Guangzhou, China

18:00
End of Day 1


WINNING MARKETING STRATEGIES


13:00
Chairperson’s Opening Remarks 

Stefan Tueger, Director of Marketing, Shrewsbury International School Hong Kong 

13:10
Adapting to New Realities in the Everchanging International Education Landscape

  • Continuous changes in the landscape amidst post-COVID era challenges
  • Adapting to local requirements, particularly parents’ communication and students’ recruitment
  • Effective delivery of a pastoral support structure to nurture future-ready children

Dr. Oliver Kramer, Headmaster, Zhejiang Ivy International Academy, Hangzhou City, China

13:40
CASE STUDY:
Engaging Internal Stakeholders for Better Alignment to Strategic Commercial Goals

  • TEDA Global Academy’s visioning & rebranding experience case study
  • Engaging our full school community in refining the school’s purpose
  • Revamping visual brand identity to match new commercial purpose
  • Cost-effective process for renewing message, image, and overall marketing ROI

Timothy Warren, Headmaster and Secondary Principal, TEDA Global Academy, Tianjin, China

14:10
Marketing Experts’ Roundtable: What’s More to Guanxi and Wēijī?

  • How to impactfully market in China – Will your network suffice? How COVID-19 has changed role of marketing in China yet providing opportunities?
  • Communicating trust, quality, perception, identity, and brand loyalty
  • Why mastering market data matters for your schools’ marketing success in China
  • Digital marketing trends for international schools
  • Data privacy & child protection in all communications

Moderator:
Stefan Tueger, Director of Marketing, Shrewsbury International School, Hong Kong

Panelists:
Tina Chen, Director of Admissions and Marketing, Government Liaison Officer, Leman International School Chengdu, China
Cathy Tan, Founding Director of Admissions, Marketing & Communications, Lady Eleanor Holles International School Foshan, China
Gary Xun Guo, Director of Admissions and Marketing, Nord Anglia School Guangzhou, China
Maria English, Director of Admissions and Marketing, Dulwich College Suzhou, China

15:10
Online Networking & Stretch Break


REALITIES OF RECRUITMENT, RETENTION & IMMIGRATION


15:40
Bilingual Schools Training & Development for Teachers

  • Why provide training for both local & expat teachers in English and Chinese?
  • How do we reward Expat teachers finishing HSK testing Levels 1 to 6
  • Chinese Teachers achieving higher scores on the TOEFL and IELTS tests

Jeffrey Reed, Deputy Head of Bilingual School; Head of Science International School, Nanwai King’s College School Wuxi, China

16:10
Industry Panel:
Managing Stranded Teachers at Overseas, Visa and Immigration Matters, & Demand Planning for Teachers

  • Addressing the operational matters for teachers & students
  • How visa issues are being managed & how will it be like beyond November 2020?
  • Managing shortage of qualified teachers
  • Renewed local & international staff recruitment strategies
  • Assessing commercial impacts & meeting client’s requirements
  • How are we managing immigration requirement?

Moderator:
Rowan Bell, Group Senior HR Director, Wellington College China

Panelists:
Jeffrey Reed, Deputy Head of Bilingual School; Head of Science International School, Nanwai King’s College School Wuxi, China
Claire Berger, Director, Quality Schools International Shenyang, China
Arturo Ruelas, Founding Head of Schools, Dongguan Tung Wah Wenzel International School, Dongguan, China

17:00
End of Day 2

13:00
Chairperson’s Opening Remarks

Roxana Antohi, Academic Manager, BEO World, Mexico


CHINA’S EDTECH MARKET
POST COVID-19


13:20
How EdTech Tools and Techniques Are Evolving for More Engaging Distance Learning?

  • How do we engage students without the structure and atmosphere of the physical class?
  • Finding ways to distinguish classes from being ‘just another video call’ using some simple, low cost tools
  • Understanding a few basic things about looking and sounding good on camera
  • Using O.B.S., a free broadcasting app, to combine video with presentations, use multiple cameras, and share media in a way that is seamless and professional

Joint Presentation:
Benjamin James Simpson, High Tech Integrator, International School of Nanshan Shenzhen, Co-Founder & Director, SteamHead.Space, Resident Engineer, High Tech High, United States
Michael Shaw, Videographer & Branding Consultant, SteamHead.Space, United States

13:50
CASE STUDY:
Innovation in Teaching & Learning in Virtual or Hybrid Schools

  • 4 C’s of 21st century Learning skills are (Communication, Collaboration, Creativity, Critical Thinking)
  • Models of Blended Learning
  • Perceived benefits of online learning
  • Online learning solutions
  • Breaking through to Blended Learning

Kevin Nelson Schooling, Principal, Golden Apple Jincheng No. 1 Secondary School, Chengdu, China

14:15
Building a Tradition of Transformation: 
How to Meet the Future Today & Position Your School for Long-Term Success

  • Education is to change the world as a changing world is to education
  • Defining new business models that are Education 4.0 ready
  • Designing a program to build the capacity of educators to transform the organization
  • Cultivating your education ecosystem to create long-lasting and significant value for your school

Arturo Ruelas, Founding Head of Schools, Dongguan Tung Wah Wenzel International School, Dongguan, China

14:45
PANEL DISCUSSION:
Leveraging Technology for Better Learning Outcomes

  • What technologies work best for young learners
  • Challenges with technology adoption and adaption in schools
  • Impact on pedagogy, assessments and learning outcomes
  • Acknowledging & supporting socioemotional needs of faculty and students

Moderator:
Carrie Leung, Former Director of Maker Ed, SAIS Shenzhen American International School, Director, MakeFashion.Edu, Co-Founder, SteamHead Makerspace, United States

Panellists:
Jade Kersey, Principal, Maple Leaf Educational Systems, Dalian, China
Michael Urquhart, Head of School & Middle School, ISA International Guangzhou, Guangzhou, China
Paul Shelley, Head of Technology, Harrow International School Beijing, China
Erica Smeltzer, Executive Head of School, BASIS International School Shenzhen, China

15:45
Online Networking & Stretch Break


COMPETITIVE EDUCATION DELIVERY


16:15
Improving Students’ Learning Outcomes for New Programmes

  • Measuring technology and learning outcomes
  • New learning styles to facilitate access to new programs
  • Intensified framework and ‘bridge’ for students to have success in new programs with confidence
  • Focus students and parents on the vision and outcomes of the new programs

Michael Urquhart, Head of School & Middle School, ISA International Guangzhou, Guangzhou, China

16:45
Creating a Theme Curriculum for Bilingual Students & School

  • Comparing different curriculums & comparing them against the needs of your students
  • Selecting learning objectives that are specific to your school identity
  • Measuring the learning objectives using personalized rubrics
  • Emphasizing individual pupil progress in a bilingual environment
  • Reflecting & improving your Theme curriculum for the future

Hamish Williams, Head of Theme, Huili School Hangzhou, China

17:15
Beyond Exams and Results – Measuring Schools’ Delivery and Specific Learning Outcomes 

  • Analyzing learning needs, technology and innovation requirements
  • Increasing emphasis on technical and soft skills in the curriculum in creating future-ready workforce
  • Addressing the diverse learning needs of students: Special needs’ education, balancing personalized teaching with collaboration/project work, etc.
  • How do students learn best and how can we better engage them in the learning process?
  • How all above benefitting school’s competitiveness?

Moderator:
Julian Jeffrey, Master, Wellington College International Tianjin, China

Panellists:
Kevin Nelson Schooling, Principal, Golden Apple Jincheng No. 1 Secondary School, Chengdu, China
Bob Darwish, Director General, Alcanta International College, Guangzhou, China
Mark Jones, Director of Teaching and Learning, Dulwich College Suzhou, China
Cathy Whittaker, Senior Academic Coordinator, BEO World

18:15
End of Day 3