• 7th Annual International and Bilingual Schools China

    18 – 19 November 2021 | Hilton Shanghai

Around the world, all schools have experienced the challenges of 2020. In China, the landscape has shifted, and parents are increasingly selective and price sensitive.

And yet, demand for quality international education remains high, and commercial opportunities for schools still abounds.

Now in its seventh year, International and Bilingual Schools China 2021 is the pivotal event focused on commercial opportunities in China’s international education market. The event reveals the latest market trends, school business models and important strategic insights in international education.

Join us as we bring together leaders from China’s top independent schools, as school principals, directors of marketing and academic heads share candidly their learnings and triumphs.

Topics covered include:

  • Attracting new enrolments
  • Teacher recruitment and development
  • Managing changing regulations on curriculum
  • Building a school community in the age of digital
  • Keeping students enrolled and attracting new parents
  • Understanding the needs and wants of Chinese students returning from overseas as they continue their international education
  • Case studies of how other schools have faced and overcome these challenges


Special Rates Available for Schools and Start-Ups

Conference Highlights

Gain access to three simultaneous streams of live content across three days of the conference along with quality matchmaking opportunities!


Hear from our global experts live and schedule your sessions with a virtual agenda, completely customizable to opt into any panels offered across our three days event.


With intent based and AI powered virtual matchmaking, you will meet quality leads over 1:1 meetings to make meaningful connections.


We will provide full access for you to view our quality content on demand for up to three months after the event ends so that you don’t miss out on any session.


A virtual showcase of players in the industry for you to view product demos, network and take your business to the next level.


View and interact with other participants and speakers during the sessions with live Q&A, chats and polls.




Engage with Heads of Schools on post COVID plans, new operating models and commercial strategies


Updates on new schools expanding into Tier1, Tier2 and Tier3 cities and
what’s in store for new investments and partnerships

Investor interview

Listen to funding, investment and ROI dialogues

A deep-dive into Schools marketing

Succeeding in China, what marketing strategies work

Government plans, policies for private education

Implications of the lottery-based private school admission

Hear success stories on market entry strategies

What it takes to successfully tap into the bilingual market in China’s emerging cities

Who You Will Meet

By Region

  • USA/Europe
  • China (Tier 1 and 2 Cities and Hong Kong)
  • SEA & North East Asia
  • Australia

By Industry

  • International Schools
  • Education Suppliers & Technology Providers
  • Education Investors & Financiers
  • Consultants
  • Recruiting Agencies
  • Property Developers, Architecture, Designers
  • Government

Digital Sponsorship Opportunities Available

Showcase your brand and maximise exposure in the industry

Session Spotlight Sponsors



Virtual Live Engagement Partner

Supporting Associations